Posted in Media Delivery on Jul 2nd, 2008
My monthly column, now up on ADOTAS…
Sometimes you experience a new product online, and the penny drops on a whole new understanding of how media is changing. I recently had just such an experience, and you should have it too.
The product is called “Feedly,” and it’s available right here for that shiny new Firefox 3 […]
Posted in Media Delivery on Jun 13th, 2008
The fog is clearing on our support for OpenID as a method for accessing your MatchKey. Like most good development practices these days, that means we’re wading into the waters rather than diving in like a cannon ball. For us, this means we’re working first on supporting the ability to log into the MatchKey.com […]
Posted in Media Delivery, Social Networking on Mar 24th, 2008
Monthly column on Adotas, reflections on Twitter coming off the SXSW experience:
Twitter is for real people.
Twitter is hard to understand for normal people. The service – approaching 1 million users in the neighborhood of its first birthday – is among the most rapidly adopted applications ever. Without hyperbole, I would say that every marketing exec […]
Posted in Business Strategy, Media Delivery on Feb 4th, 2008
Great insight on implications of Microhoo! here from Jeff Rayport. Highlight:
The new online reality is that scale and features attract online users and the advertisers who want to reach them, and analytics—the tools that help sites target ads to users more effectively—build ad-pricing power and therefore margin. Scale is simply the traffic or number of […]
Posted in Media Delivery on Jan 18th, 2008
My monthly column in Adotas is up, teaser:
No matter what your politics, these are interesting times in the realm of political marketing. After a decade-long footrace between the parties to out-execute each other in the realm of “microtargeting,” the technique is being painted as the root of all evil by progressives bent on putting the […]
Posted in Business Strategy, Human Factors, Media Delivery on Nov 21st, 2007
Facebook’s new ad targeting scheme is so interesting because it begins to enable advertisers to target individuals again, instead of behavior. In a way it brings advertising full circle…
This is how the world used to work – If you were Acme Floor Wax you ran a full page bleed in Ladies Home Journal because you […]
Posted in Business Strategy, Content Discovery, Media Delivery on Nov 21st, 2007
Somebody sent me this, and it’s incredible.
The very essence of what matchmine’s about is being able to find stuff like this (for me anyway) without needing to sift through the mountain or crap everybody else likes.
As problems go, a nice way to spend your time.
Posted in Content Discovery, Media Delivery, Random Thoughts, Social Networking on Aug 8th, 2007
I think it’s an almost universally accepted fact that people are sick of the term Web 2.0. It’s one of those buzzwords that has been co-opted to fit just about anything new online in the last couple of years. It reminds me of the feeling you get when you say a word 100 times out […]
Posted in Media Delivery, Random Thoughts, Social Networking on Jul 30th, 2007
I was lucky enough to score two ticket to The Police Reunion Tour at Fenway Park last night. It was one of those typical sticky summer nights here in Boston where the air doesn’t seem to move and a killer storm is imminent. Well, the breeze kicked in after the first set and the rain […]
Posted in Content Discovery, Media Delivery on Jun 26th, 2007
We’ve reached a significant milestone today with the introduction of MyMovieMatch. It’s still in “beta” mode which means we’re not, yet, flipping a switch to “fully operational”. Rather, we’re opening the doors and asking you to come in and let us know what you think. We’ve still got a lot of knobs […]
